BRAND STRATEGY 101

TEACH YOURSELF BRAND STRATEGY

Whether you are an aspiring strategist, an experienced consultant, or an agency adding brand strategy to your offer, Brand Strategy 101 will empower you to deliver successful brand strategy in every client project.

Containing over 40 slides of instantly actionable, step by step instructions, the Brand Strategy 101 toolkit has been tested and proven in projects with YouTube, Spotify, Gymshark, Soho House Group & many more.

This course will teach you how to -

• Define a target audience and their motivations
• Understand the cultural forces that shape them
• Identify and map the competition
• Locate the magic at the heart of any brand 
• Test your ideas through research
• Write unique strategic insights
• Develop a powerful brand platform
• Build a compelling brand strategy document